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Brands have to consider the customer experience in a medium that does not allow for touch as part of the evaluation of the packaging and product. Being able to have the design ideas communicated in vibrant colors and sharp detail.
One of the trends that I see emerging is more luxurious, more attention-grabbing, with more intense, richer colors. ‘Heavier’ designs, full of details and beautiful graphics that mark the quality of the product.
Although this can was printed for Hershey more than 20 years ago, it captured most of the rich, attention-grabbing detail described in 2020 design trends – tells a story, infinitely recyclable and it is still around!