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Jan 31rd, 2017

What could be more exciting that a new product launch? Putting that new product in an attention-getting, premium package makes it hard to ignore.

Jack Daniel’s, a renowned whiskey distiller in Lynchburg, TN, partnered with World of Coffee to create a coffee that has the taste and aroma of their Jack Daniel’s Whiskey. New products demand a unique look. The packaging that they chose, made my Independent Can Company, is a hermetic coffee can with a decorative, embossed, metal snap cover. The snap cover allows for the container to be closed with a matching decorative component. Consistent with all of the other branded merchandise featuring the Jack Daniel’s logo, it sports a classic black and white logo with the “Old No. 7” embossed on the lid which was the original number assigned to Daniel’s distillery for government registration.

In a short period of time, everyone was talking about these new products. The launch became a trending news item. The unique product and the premium package made a great first impression for the brand’s product launch.

Read what USA Today had to say about the launch.


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