Health-conscious Consumers Tend to be Environmentally-conscious as well

Good for You and Good for the Earth!

Health-conscious consumers are changing the snack food and beverage industry trends. Access to an abundance of information about what we eat and drink has fueled the demand for healthier options.

Fitness programs, including outdoor activities, seem to have raised environmental awareness. Consumers want to know if the packaging for their healthy options is good for the environment.

Packaging World Magazine states that according to a new report “Green Packaging Market – Global Industry Analysis, Trend, Size, Share and Forecast 2015 – 2021,” the green packaging market is being driven by increasing health awareness among consumers.

Read the article – Green packaging market set to grow through 2020

But what can consumers believe? Products claiming to be “healthy” can turn out not to be after you’ve done your homework. The same is true for packaging. Recyclability can be less important than the overall life cycle of the material. Does the life cycle of the package just delay the trip to the landfill?

The packaging made by Independent Can is tinplate – tin coated steel.  It is infinitely recyclable without loss of quality but if it does make it to the landfill, it can be easily separated from other waste by a magnet.