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What you say with your packaging choice may be more important that the colors and words that you use. If you rebrand with plastic or layers of disposable external packaging, that may be a turnoff.
Companies like Hasbro have made public commitments to move away from plastics and single-use, non-recyclable packaging. Hasbro will continue to use plastics in the making of its toys and games but focus on the elimination of packaging that is excessive and not eco-friendly. Over the years, Hasbro has produced a number of collectible tins for its board games including Candy Land and Monopoly.
Hasbro, one of the world’s largest toy manufacturers, has stepped up its sustainability game and is phasing out all plastics used to package its toys and games by the end of 2022.
Millennial buyers are parents now too! Knowing that products and packaging are safe for their children will also be a key motivator. Food safe tinplate and FDA approved inks and coatings are available from an American supplier like Independent Can.
With all of the concern for healthy choices, consumers of all ages still want their confections! Reese’s “Not Sorry” campaign has been a wild success – showing confidence in the brand. One of their new tins uses bold color, simple design and is completely recyclable.The checkoff list for a tin package would be: Re-purpose, Reuse, Recycle – perfect for Rebranding!