Shape Your Brand's Image with Steel Product Packaging

A recent article in Brand Packaging Magazine highlighted the advantages of using shaped packaging. Some shapes provide a larger principal display area for images and information. They also allow for more product in the same amount of shelf space. The illustration below shows the gain when a square is used instead of a cylinder.

Changing the shape of the packaging for a well-known brand, while keeping the easily recognized colors and logos, will get attention. Customers respond to something new but they don’t want their favorite brand to change what’s inside. Collectible packaging such as decorative tins attract that impulse buy for new and loyal customers. It can distinguish a brand in a crowded field of “ordinary” packaging.  

In a recent article, Ithaca Cold-Crafted Hummus describes what motivated their change from round to square packaging.

Independent Can manufactures a variety of squares, rectangles, octagons, ovals, cut corners, and scallops.